Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Coco Rocha: "I Thought I Was Going to Be Eco-Friendly"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Comedy writer Bonnie Datt once bought a chainmail vest "for clubbing"—a purchase she later came to lament, once she realized that chainmail isn't particularly slimming. Inspired by this, she now spends her spare time asking famous people to dish about purchases which they initially loved—but ended up regretting, for Buyer's Remorse.

Photo credit: Getty Images

In honor of Fashion Week, we thought it would be fun to have our Buyer's Remorse interviewee be a model. Not just any model, though: Super Model Coco Rocha. The Canadian-born Coco has not only been on the cover of practically every version of Vogue on the planet, but she's also been in ad campaigns and/or walked runways for everyone from Chanel to the Gap.

Coco also tries to do good in the world. She's spoken out publicly about the prevalence of eating disorders in the modeling industry and has created a gorgeous jewelry collection with Senhoa, an organization that helps provide services and economic opportunities for Cambodian survivors of human trafficking. Coco's Buyer's Remorse is another example of her good intentions, although in this case, they didn't play out quite the way she thought they would.

Racked: Can you tell us about a time you had Buyer's Remorse?

Coco Rocha: We bought these little scooters. I love them to death. It's those ones where you sit down, but they're motorized—you plug them in. I thought I was going to be eco-friendly. As much as I thought we were going to use them, I get lazy and take taxis instead.

Racked: And "we" is?

Coco Rocha: My husband. They're cute when we ride together. Not so cute when he's on his own.

· All Buyer's Remorse Posts [Racked]
· Coco Rocha [Official Site]