clock menu more-arrow no yes

Filed under:

Lord & Taylor Wants to Get in on the Designer Collab Game

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

To keep up with Macy's and Target, Lord & Taylor has announced that it will soon be launching designer capsule collections. First up will be a collection called Yoana by Yoana Baraschi, a 12-piece line with designer Yoana Baraschi, whose signature collection is currently sold at Neiman Marcus, Saks Fifth Avenue, and other specialty stores.(And let's not forget that Zac Posen will do a capsule Z Spoke collection for the department store as well.)

Baraschi explains that the collection "crystallizes the playfulness and chic of my signature collection and makes it available to a broader customer base." WWD adds that five of the dresses will be sold at all Lord & Taylor locations, while the rest of the collection will only be stocked at 11 stores. At this point, it's hard to tell where L&T will fall on the collaboration-reception spectrum: There's Target, on one end, which has been responsible for complete mass hysteria, and then Macy's, on the other, which has been allowing its designer collabs to launch much quieter in comparison.
· Lord & Taylor Plans Designer Collaborations [WWD]
· It's Here: The Entire Doo.Ri for Macy's Collection [Racked]