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Perhaps following in the footsteps of Free People, who recently tapped Karlie Kloss for a January editorial and Freja Beha Erichsen for another one in February, brands like White House|Black Market and The Limited have decided to sign some of their own big models, too.
Coco Rocha, who seemingly appears to be everywhere nowadays, will also be in the White House|Black Market ads, which includes a spot during prime-time TV that will air on Monday. And The Limited has roped in Karolina Kurkova, and though they declined to comment on their media budget, an insider said, "It's approaching the $10 million level." Well, Victoria's Secret models aren't cheap.
Image via WWD
· White House|Black Market, The Limited Tap Top Models for Spring [WWD]
· Freja Beha Erichsen Stars in Free People's New Catalog [Racked]
· The Free People Catalog is Here, Karlie Kloss's Head Is Missing [Racked]