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MAKEUP—Having trouble choosing a makeup color? L'Oreal's interactive map tracks favorite colors by region of the country. So far it looks like Los Angeles is loving goldenrod, Austin goes for purple, and North Dakota is all about orange. [L'Oreal]
FRAGRANCE—Lady Gaga still hasn't announced the name or release date for her upcoming fragrance, but she told her Twitter followers that she's filming the commercial for the perfume this weekend. The scent will smell like "an expensive hooker." [Bloomberg]
MYSTERY PRODUCT—After making their first-ever nail polishes for Fashion Week and hiring Beth Ditto, MAC has more tricks up their sleeve. They're launching a new product, but they're in super "I know something and I'm not telling" mode. Rest assured it's major, though: "It’s revolutionary. It’s going to revolutionize the makeup industry," Claude Morais said. [The Cut]