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So here we are, thinking that neon jeans are about as wild as it gets in the denim world, and then all of a sudden, two crazier pairs fall into our laps. Naked and Famous have just launched a pair of men's jeans that are actually scratch and sniff: They're $150, and they smell like raspberries. Naked and Famous informs that the scent only lasts for about five washes, but do you own any jeans that you've actually washed more than that?
Similarly, sort of, Catalytic Clothing has invented a pair that can actually purify the air. They're not for sale, but they are a part of an art/science experiment that's been shown in Sheffield and London. She Finds explains that the denim's coated with titanium dioxide, and the fabric reacts with sunlight to break down toxins in the air, thus reducing pollution. Essentially, both pairs strive to make the air a little less stinky and bad for you.
· Will $150 scratch-and-sniff jeans for men catch on? [Today]
· Jeans That Make The Air Cleaner [She Finds]
· Out With Neutral, In With Neon: Electric Jeans at 5 Price Points [Racked]