clock menu more-arrow no yes

Filed under:

That's All Folks: A Recap of Yesterday's Jason Wu for Target Fashion Frenzy

New, 7 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you slept in on Sunday, or pre-gamed for the Superbowl, or went to the gym, or pretty much did anything except dedicate your morning to shopping the Jason Wu for Target collection, you've basically missed the whole thing.

A brief recap: After being super secretive about the timing of the online launch, Target put the collection up just after midnight on Sunday. Shadiness aside, the online launch was by all counts successful with no website crashes, and shoppers were seemingly less bloodthirsty than they were for Missoni, since at 11:30 am New York time, there were still a handful of items left. (We got ourselves the red and blue striped jersey dress, and had no tech issues in the process.) Now, of course, all that remains is one lonely blue cap-sleeved top in an XL—otherwise, the whole thing is dunzo.

Meanwhile in stores, our sister site was on the ground in New York, where the crowds started gathering at the Brooklyn Target at 6:00 am, and all the good stuff was gone not long after the 8:00 store opening. (The Queens experience was much more chill.)

On the West Coast, our LA team live-blogged the event, which was intense but not unnecessarily manic. Interestingly, it appears Target's employees were instructed to withhold stock if shoppers appeared to be worked up into too much of a frenzy.

Target's Facebook page has mixed comments about the in-store experience, the main complaint being that per-person limits were either non-existant or not enforced. But for the most part, the launch seemed to go pretty smoothly... as least as far as super-hyped fashion frenzies go. Of course, now the eBay fun begins...
· All Jason Wu for Target coverage [Racked National]
· All Jason Wu for Target coverage [Racked New York]
· All Jason Wu for Target coverage [Racked LA]
· All Jason Wu for Target coverage [Racked Chicago]