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Each day throughout Fashion Week we'll be spotlighting one brand or designer whose pieces make up the bulk of our own closets—and we're guessing yours, too. We'll let you know what to expect to see in stores next season and, of course, any other gossip we took away from the shows.
Rachel Comey's cult following has grown into a full-fledged legion of fans. The designer's quirky-cool prints and shoes are fashion-forward enough to be embraced by the editorial set, but wearable enough to be cherished by everyone else. And these days it feels like literally everyone is wearing them.
So at yesterday's Fall/Winter 2012 runway show, audience members were surprised (or this one was, at least) to discover that the designer is moving away from the cool-girl prints that put her on the map and into a more polished phase. Models with elegant French twists were sent down the runway in a palette of mostly black, white, and grey, and with the exception of a few watercolor-inspired dresses, bright prints were a noticeably low priority in the line.
Major instead were the incredibly lush fabrics. Italian wool, metallics, white leather, laminated fabrics, laser-cut felt and cotton, textured brocades, and chenille marked Comey's move into a more luxury-focused realm?which will probably cost a pretty penny on the rack. We asked her about the shift: "I decided to grow the higher-end side of the brand a little bit," she told us. "I love textiles and I spend a lot of time trying to create interesting ones through prints and other affordable ways of doing them, but sometimes I just gotta buy these gorgeous things."
And with any luck, you might be able to but these gorgeous things online in 2012. Though Comey has an active web presence with a website and a recently launched Tumblr, there's no Rachel comey e-boutique, much to the chagrin of her die-hard customers. We asked her if it was on the horizon, and far from balking at the idea, she sounded downright enthusiastic. "Yeah, I hope so!" she told us. "That's the goal. We haven't done any retail at all in 10 years; we've been very much a wholesaler? But we'd like to."
One can hope! In the meantime, check out our favorite looks from the Fall/Winter 2012 collection in the gallery above.
· All Rachel Comey coverage [Racked]