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Contrary to the Marni mania that took midtown Manhattan by storm last Thursday, the Fifth Avenue Gap flagship store appeared relatively calm when we arrived for the preview of Diane Von Furstenburg’s girls line for Gap Kids. But we quickly learned that looks can be deceiving: three floors up we were greeted by a militia of shoppers-in-training, champagne-twirling mothers, and club hits being played at full volume by—admittedly—the cutest kid DJ we have ever seen. Thirty minutes into the party, shopping bags were overflowing, racks were pillaged, and clothes were strewn around the displays: the tell-tale signs of a successful collaboration’s launch.
- DVF Girls Wrap Romper Firecracker $55
- DVF Baby Girl Short Romper $55
- DVF Toddler Girl Graphic T-Shirt, Heart Icon $30
- DVF Toddler Girl T-Shirt Dress, Strong Blue $40
- DVF Toddler Girl Blazer $80
- DVF Girls Wrap Dress Multifloral $65
- DVF Girls Knot Sandal, Wild Orchid $45
- DVF Girls Daisy Dress $75
- DVF Girls Capri Legging Black $25
- DVF Baby Girl Wrap Romper, Ming Jade $45
Girls old enough to know how to find their own size giddily pulled clothing off the racks, while others tromped around with one espadrille on and one off. Moms and aunts who had come solo filled bags with merchandise to review while crouched in a corner. And we even spotted a few brave dads holding the hands of their candy-eating daughters. And while there may be something unsettling about the sight of eight year old girls getting into the collaboration frenzy, the truth is that the collection is downright adorable.
The best pieces do what DVF does best: joyful colors and prints on streamlined silhouettes. Our favorites include the Daisy Dress ($75 for girls and $70 for toddlers) and the Emerald Green Jumper ($55, not pictured in the lookbook, but worth a trip to the store or gap.com when the collection drops tomorrow). Moreover, DVF’s pride in the work shows – it feels fresh and fun. Even the catering reflected the collab’s lightheartedness, with mini hamburgers, PB&J sandwiches, and chicken nuggets as hors d’oeuvres. The designer herself also floated in for a quick, unexpected appearance, despite her busy schedule: a truly radiant fairy-grandmother, graciously posing for pictures with babies and star-struck parents.
Despite the flurry of pre-launch activity, DVF fans need not fear; there will be plenty of stock, and the collection will be available in stores nationwide and online tomorrow, March 15.—Mallory Farrugia