clock menu more-arrow no yes

Filed under:

Here's a Subscription-Based Site That's Bribing Men With Steak

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.



Image via vfoto/Shutterstock

Hey, guys: Are you looking for "authentic, stylish, and unique products," and would you like to have them delivered directly to your door? The member's only, subscription-based site Dappr.me is sort of like the male equivalent to the StyleMint, BeautyMint, JewelMint empire—only instead of specializing in one type of thing, they're just going to specialize in pretty much everything. For $39 a month, you can receive a selection of curated and themed products every 30 days: One month, you might get some Cuban Cigars, another, Stylish Oxfords or Classic Wayfarers. You know, whatever!

Best of all, though, is that they're definitely bribing people to sign up with steak, which is more than enough of an enticement for us. The landing page explains: "We only let in so many people per month. Get on the list now—free steak! (we will send you details on our awesome referral program)."

Turns out, you only get that steak when you recruit 100 other people to the site. The email you'll get after signing up explains that if you recruit 5 people, you're off the waiting list and "get to be a part of something pretty freakin' awesome." If you recruit 100 people, you get your steak dinner, plus "all the martinis you can drink." 250 people gets you your first year free, and referring 500 people—like it or not—means that the dappr.me team "will personally go to your home to deliver your box, take a video, and post on our homepage for a week."

If somehow you know 10,000 people and manage to recruit all of them to this website, here's what they're gonna do: "We'll take an ad out in the New York Times honoring you as an amazing human creature + entire first year free." Let the mass emailing and the contacting everyone you knew in high school games begin.
· Dappr.me [Official Site]