Madewell's Southwest Expansion Plans Take Atlanta, Denver, and the Midwest One Quirky Print at a Time

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Alexa Chung models her Madewell Fall 2011 collection

Good news for Madewell spokesmodel Alexa Chung and those who aspire to dress like her: J.Crew has announced plans to open 15 new stores for thier little-sister brand this year. According to WWD, the chain will be expanding its current network of 32 stores primarily in the Atlanta, Pasedena, and Denver markets, as well as dipping a peep-toe into the Midwest "to gauge interest in that part of the country." We don't anticipate that being much of an issue.
· Get Your Spring Prints On: Here's a Sneak Peek of Madewell's Spring Lookbook [Racked]
· Madewell [Official site]