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Madewell's Southwest Expansion Plans Take Atlanta, Denver, and the Midwest One Quirky Print at a Time

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Alexa Chung models her Madewell Fall 2011 collection

Good news for Madewell spokesmodel Alexa Chung and those who aspire to dress like her: J.Crew has announced plans to open 15 new stores for thier little-sister brand this year. According to WWD, the chain will be expanding its current network of 32 stores primarily in the Atlanta, Pasedena, and Denver markets, as well as dipping a peep-toe into the Midwest "to gauge interest in that part of the country." We don't anticipate that being much of an issue.
· Get Your Spring Prints On: Here's a Sneak Peek of Madewell's Spring Lookbook [Racked]
· Madewell [Official site]