Hello Kitty Gets In Your Pants This Spring With Hanky Panky

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Hanky Panky, the popular undergarment brand that seeks to make panty-lines obsolete, is playing the nostalgia card with its newly announced collaboration with Hello Kitty. David Marchi, senior brand marketing director at the self-proclaimed "Home of Hello Kitty" Sanrio told WWD that “A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way.”

Sanrio and Hankypanky.com will soft-launch the collection in May before it heads to small boutiques, Nordstrom, Neiman Marcus, and other department stores on June 30. Shoppers will be able to find this return to childhood in black and white lace with pink trim and can expect pieces to cost between $27 and $98, which is a lot cheaper than Barbie collectibles or another trip to Disney World anyway.

· Sanrio And Hanky Panky Inc License For Hello Kitty Intimates [WWD]
· All Hanky Panky Coverage [Racked]