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H&M's Spring 2012 Conscious Collection Arrives in 21 Days: Peep the Lookbook

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Mark your calendars: For the second year in a row, H&M is creating an eco-friendly Conscious line that focuses on organic materials and sustainable sourcing, and it's hitting stores in just three weeks. Also awesome? This year, they're also doing a "Glamour" collection of formal attire in addition to green-themed tees and sundresses. They're calling it red-carpet inspired, but think more People's Choice Awards than Oscars: Instead of sequined ball gowns, you'll find plenty of maxi and mini dresses that would work for spring and summer weddings. (Especially noteworthy: H&M promises a top and skirt inspired by the custom gown Michelle Williams wore to the BAFTA Awards back in February.) The collection arrives on April 12, but only in a very limited number of stores—100 worldwide, to be exact. Peep the lookbook above while you plot your pillage and plunder shopping strategy.

· Michelle Williams Wore Custom H&M to the BAFTA Awards [Racked]
· Every Look From H&M's 2011 Conscious Collection, Launching April 14th [Racked]