clock menu more-arrow no yes

Filed under:

Allow Yourself To Be Mesmerized by This Dreamy Rachel Zoe Cinemagraph

Jamie Beck's cinemagraph for Bloomingdale's, featuring Rachel Zoe Spring 12. Courtesy of Bloomingdale's

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a conspiracy to make it impossible to concentrate on work this fine spring day, has launched Rachel Zoe's spring line with a handful of cinemagraphs from blogger/photographer extraordinaire Jamie Beck, and if you're not careful, they will hypnotize you into a spring-fever stupor for the rest of the afternoon. Beck has been creating cinemagraph's—moving photos, a la Harry Potter—for her gorgeous blog From Me To You for years now, and has previously worked with brands like Rugby Ralph Lauren and Dogfish Head, but this is the first time we've seen her work used in e-commerce editorial. We asked Rachel Zoe what it was like to work on this project with Beck. "Jamie's cinemagraphs are amazing! They are like a moving editorial—each one is truly a work of art," she told us, and we have to agree. Click on over to Bloomingdale's to see them all, but good luck getting back to work if you do.
· All Rachel Zoe coverage [Racked]