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Virgin Lipstick Is About the Airline, Not About Your Sexuality

Richard Branson and Dita Von Teese, via Getty
Richard Branson and Dita Von Teese, via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

LIPS—Richard Branson in the beauty biz? His Virgin Atlantic airline—which celebrated its birthday by having Dita Von Teese dress up as a superheroine—has partnered with Bare Minerals for a lipstick called "Upper Class Red." The product ties in with Virgin's redesign of its Upper Class flight cabins and is designed to complement the red outfits worn by its flight attendants. Bare Minerals' Sarah-Jane Froom adds: "It's also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure." However, if you're sitting in coach, you should just be grateful for that whole extra inch of legroom and quit asking for a lipstick color of your own. [Racked Inbox]

SKIN—Ever wished that you had a better way of knowing when someone was trying to call you? Nokia is trying to patent a new technology for a magnetic tattoo that tingles when your phone rings. The Week explains it: "The tattoo ink is enriched with metallic compounds that will be demagnetized before the ink is embedded in the skin. Once the tattoo has healed, the ink will be re-magnetized with permanent magnets." And then you'll have to scratch your tat to get the phone to stop ringing. Or, y'know, you could set the thing on vibrate. [The Week]