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Let's Try and Make Some Sense of Mischa Barton's Wacky New Online Shopping Site

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Mischa Barton has just launched a pretty bewildering website called Mischa's Place, where she's selling the clothing and beauty line that we never knew she started. To catch you up to speed with Mischa B, this is her third foray into the fashion world: the first was a headband collection and the second—which is still up and running—is a line of handbags.

But! A lot of other things are being sold on the site, like Mischa Barton-branded body scrubs, makeup brushes, and something called the "Annie Ragamuffin Dress." Naturally, we have a few questions as to what is going on here. Those are after the jump.

1. Who's behind this? The standard "About" page is curiously missing, as is any information on a backer or parent company. In lieu of that, the "Our Story" page spins the tale of the actress bringing her "well known Bohemian Style to all aspects of the range." The total count of unnecessary capitalizations like that: 6.

2. Why are the lead product images all cartoons? Mischa has chosen to use cartoons as her lead product images, leading us to further believe that this website may have been created by a five-year-old. When you click on an item, you don't see what it looks like in real life until the second image. The cartoons are cute, though! And the clothes aren't so bad either. But they're pretty expensive—that Ragamuffin Dress is $200 and the Mischa Signature Jacket is $310.

3. Who thought it wise to include unrelated stock photos to shill the beauty products? Here's something fun: Each beauty product has a handful of additional photos, though they appear to be stock photos that have nothing to do with the actual product. For example, additional photos of the Extreme Moisture Shea Lotion include a woman applying a lotion to her legs, and the packaging is clearly not Mischa's lotion. And in case you don't understand what "lemon scented" means, all of the lemon products—the lotions, the body washes—each show a picture of a lemon candle, so you can really get the idea that this thing smells like a lemon.

4. Why is there absolutely no contact information, save this dinky form? Don't you hate when websites don't have a phone number that's easily findable? Or an email address? Or any sort of sign that there might be a living, breathing human being behind it? If you want to contact anyone at Mischa's Place, you can fill out this form, and hope that someone—anyone! Maybe even Mischa!—sees it.

On that note, happy shopping!

· Mischa Barton [Official Site]