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A kind of SFW video, via YouTube
Today in Abercrombie & Fitch news, four wrestling-themed "Webersodes" have appeared on Bruce Weber's Facebook page, explicitly revealing what everyone knew all along: A&F ads are kind of gay. One of the videos features an honest to God bro kiss, which actually happens to be the least homoerotic shot in any of the four videos. Other scenes include shirtless dudes frolicking, group showers, trust-falling chest-to-chest exercises, and one particularly suggestive narrative from a guy who lost four pounds in one hour by "going at it" with his wrestling partner and coach.
For anyone familiar with the wrestling world, this type of behavior (minus the kissing) is actually normal. For anyone familiar with the Abercrombie & Fitch world, this type of advertising is also normal. But according to the retailer, this isn't their official coming out party after all. Though Weber has shot muscly advertising campaigns for Abercrombie for more than ten years—and what little clothing the young men in the videos are wearing are clearly branded with A&F logos—a rep told Shophound that the videos are not part of an official ad campaign. So for the time being, it looks like A&F will just continue to nod and wink at its customers.