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For her Truth or Dare perfume commercial, Madonna pulled out her old bag of tricks—which would be S&M masks and pointy bras—and basically made the "Justify My Love" music video again, except with a dancier beat and a handful of product shots. What's perhaps the most interesting about all this is that the very sexy ad that features a lot of Madonna's cleavage—so much so that it was reportedly toned down for TV—is for a perfume that Madge says was inspired by her mom:
My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well.
Our mothers probably wouldn't want us rolling around in our skivvies and singing "I'm a bad girl" in their name, but hey, to each his own.
· Madonna Launches Footwear "For the Sexy Woman" [Racked]
· Madonna Laucnhes Her Truth or Dare Fragrance With a Bang [Racked]