True Religion Wins Suit Against Counterfitters, Our 2006 Selves Rejoice

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Where does 2006's number one most Googled denim brand, True Religion, remain wildly popular? On the interwebs, of course. And more specifically, on over a hundred unofficial URLs selling counterfeit True Religion jeans out of China. But justice has been served: Each have been slapped with $8.15 million bill for a grand total of $863.9 million in damages to be paid to those fancy pocketed denim makers that were cool just six short years ago (remember?).

The URLs were also handed over to the company, who have since replaced the illicit goods with a nifty FAQ page about how to avoid being duped into buying inauthentic jeans. It warns against "jeans parties," eBay, and those wily counterfeiters who "have studied authentic True Religion Brand Jeans jeans and are capable of copying the look of most of our labels and tags (although they are much lower quality)."
· True Religion Wins $863.9M Cybersquatting Suit [WWD]
· So, What Are 2006's Most Googled Denim Brands Up To Now? [Racked]