Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Most Outrageously Sexist Chinos of All Time

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The most sexist washing label ever

British discount clothing chain Madhouse has proven that sexism is alive and well in a pair of chinos, of all places. After the washing instructions on a pair of men's khakis offer the usual how-to, the tag reads "OR GIVE IT TO YOUR WOMAN. IT'S HER JOB." The Daily Mail, speaking to the controversy, rounded up a few responses via Twitter. Some folks (generally guy folks) say "chill": "Personally, I think the "Give it to your woman label" in the Madhouse trousers is funny, and my girlfriend would laugh about it too #relax." Some are decidedly undecided: "Not sure if this #madhouse thing is funny or simply stupid." And some would rather look to a brighter future when retailers leave sexism out of our pants: "How dare #Madhouse this is 2012 not 1950s."
· Twitter Outrage Over 'Sexist' Washing Label [DailyMail]
· JC Penney Pulls Controversial "I'm Too Pretty To Do Homework Top [Racked]