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Jean Paul Gaultier Named Creative Director of Diet Coke

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Today in effervescence, designer Jean Paul Gaultier has been named creative director of Diet Coke in Europe. According to WWD, Gaultier "will design bottles and cans, plus play a role in ad campaigns, online content, and retail concepts throughout 2012." While Diet Coke and fashion have had tight ties ever since being skinny has been a thing, it's fair to expect some exceptionally madcap antics from JPG. Case in point, the first video from the partnership, after the jump.

· Diet Coke Taps Jean Paul Gaultier [WWD]
· Diane von Furstenberg Puts Prints on Diet Coke [Racked]