Jean Paul Gaultier Named Creative Director of Diet Coke

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today in effervescence, designer Jean Paul Gaultier has been named creative director of Diet Coke in Europe. According to WWD, Gaultier "will design bottles and cans, plus play a role in ad campaigns, online content, and retail concepts throughout 2012." While Diet Coke and fashion have had tight ties ever since being skinny has been a thing, it's fair to expect some exceptionally madcap antics from JPG. Case in point, the first video from the partnership, after the jump.

· Diet Coke Taps Jean Paul Gaultier [WWD]
· Diane von Furstenberg Puts Prints on Diet Coke [Racked]