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It's Finally Here: H&M's Conscious Collection Debuts Today

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Much like another Swedish mega-stores we can think of, H&M is making a point to balance affordable with not-really-all-that-terrible-for-the-environment. According to a global sustainability report recently released by the company, the behemoth retailer has upped it's organic cotton use by 20%, made plans for a recycled fashion initiative, and joined the Fair Wage Network, which audits companies to ensure they're providing decent working conditions. On top of that, H&M's second ever eco-friendly Conscious Collection has just landed, featuring the Michelle Williams-approved Glamour line of evening dresses, plus a whole bunch of perfect-for-spring pieces you can wear before cocktail hour (or any time, really). Check out the gallery above for the Conscious Collection lookbook, and click here to browse the Glamour collection. Earth Month thanks you. · Report Highlights H&M’s Organic Bent [WWD]
· H&M's Spring 2012 Conscious Collection Arrives in 21 Days: Peep the Lookbook [Racked]
· All H&M Coverage [Racked]