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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Our sister site scored big in the man scent category when they uncovered the hub of New York's niche fragrance market, the "Goodsmellas." It turns out the city is home to a thriving YouTube-based community of dudes who love scent and frequent Manhattan fragrance boutiques like Creed, Bond No.9, and MiN. So put down the Axe Body Spray (please) and click over to meet these regular New York guys who happen to be fragrance fanatics.[RackedNY]