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People love "new car smell." But do they also love "new iPad smell"? The Aussie art collective Greatest Hits sure hopes so. They partnered with fragrance company Air Aroma to create a perfume that smells like a new Apple product. For those who haven't unwrapped a sexy new MacBook recently, that would be "the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."
Right now, iFragrance isn't for sale—it's part of an art installation in Melbourne. But that leaves us plenty of time to get a jump on creating "New PC laptop" perfume, which is less expensive, and also less cool.
· Like the Smell of New Apple Gadgets? [Time]
· Glorious Photos of the Steve Jobs Action Figure [Racked Chicago]
· Queens Could Get an Apple Store Before Brooklyn [Racked NY]