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If nothing else, Urban Outfitters can always be counted on for a good middle-of-the-week scandal. Their latest? A Facebook post that appears to promote underage drinking!
Prom-themed editorial is all over the place this time of year, and like everyone else who has dresses for sale, Urban Outfitters is working on theirs. Yesterday, the retailer posted a call to action on their Facebook page, asking fans to send in all their burning prom questions:
Don't know how to do The Electric Slide? Not sure how to get puke out of satin? Ask us! Post your burning prom questions here on Facebook and we’ll answer them on the UO Blog!
The implication, of course, is that high-schoolers will be partying on prom night, and Urban Outfitters is a-ok with that. And as this is a message posted on the Facebook page of a gigantic corporation that targets teenagers, we'd say that's a questionable stance to take.
And so do some of UO's million plus Facebook fans. "Great job promoting underage drinking, Popular and Influential Corporation," says one commenter. "...Are you guys saying it's okay for high schoolers to get so drunk (or drunk at all, really?) at prom that they barf all over their expensive dresses? this is disgusting. i'm really going to think twice before even stepping foot into your stores again," says another.
So, perhaps not the best PR move in Urban Outfitters history. On the upside for the brand, however, this may distract from their other scandal of the week: that photo of the girl-on-girl kiss in their most recent catalog that has a whole other group of moms all worked up.
· All Urban Outfitters coverage [Racked]