Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Uniqlo Watch

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Uniqlo really, really wants you to stop all those Gap comparisons. "We are not the new Gap," the a brand rep told the Wall Street Journal. "We are not style-driven, we do not believe customers need advice on dressing themselves—they are smart enough to make their own choices." Fine, so, if they're not the new Gap, who are they? Why, they're a tech company! "Our competitor is Apple. We don't see ourselves as having competitors in the fashion-retailing space." [WSJ]