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While it may seem like every beauty brand is bombarding you with Tweets, the Wall Street Journal calls out Avon for being late to the social media party. How bad is the current sitch? Compare Avon's 35K Twitter followers to Sephora's 460K. The brand's biggest market isn't America anymore, and they're also losing sales to web-based competitors. Enter new CEO, Sherilyn S. McCoy, who starts today and who has been tapped with the job of building the brand's social media strategy, which will include smartphone apps and Facebook branding. And that new Mark Wahlberg "Avon Man" movie ought to help, too. [WSJ]