Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Forbes Ranks the Richest Beauty Brands

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If there were a Beautylympics, Forbes knows who would win. They ranked the top ten beauty brands in the world based on how much money the companies are worth, and, in order, they are: Olay, Avon, L'Oreal, Neutrogena, Nivea, Lancome, Dove, Estee Lauder, Biore, and Shiseido. Estee Lauder had the highest jump from last year (22 percent), while Nivea had the biggest drop (15 percent).

· Top 10 Global Beauty Brands [Forbes]
· 5 Things You Didn't Know About Your Favorite Beauty Brands [Racked]