clock menu more-arrow no yes

Filed under:

Because Sometimes "Like" Just Ain't Enough

"Love," "Want," and "Own" buttons on Elle's Facebook Page, via WWD
"Love," "Want," and "Own" buttons on Elle's Facebook Page, via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sometimes, "liking" something just isn't enough. At least, Oscar de la Renta, Nine West, American Apparel, Elle magazine, and Avon think so, and they're going to do something about it. Expanding your ability to express yourself through widgets—and, of course, their ability to infiltrate your Facebook feed—those brands are partnering with tech company 8thStreet to launch a whole range of expressive "like" buttons, including “want,” “own,” and “love”—or, in the case of Nasty Gal, “Neeed,” “Gimme,” and “

And now that the flood gates are open, we came up with a few we'd like to see on our favorite apparel sites, so let us know which one you're most on board with after the jump.

Poll results

· S-Commerce's New Like [WWD]
· So it Turns Out No One Is Into Facebook Shopping [Racked]