Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
If TV producers have their way, the next reality show star will be ... a perfumer. WWD reports that production company RelativityReal has tried to approach several glam scentmakers for a behind-the-scenes show based around "the Indiana Jones of the fragrance world," but nobody has bitten yet.
Considering how popular fashion competition shows like Project Runway and Fashion Star have been (well, Project Runway at least), might we suggest that RelativityReal try a show with as-yet-undiscovered perfumers? Yeah, we won't be able to smell their creations through the TV screen, but think of the America's Next Top Model ad campaign crossover opportunities.
· Reality Show Seeking Star Perfumer [WWD]
· All Beauty Coverage [Racked]