The Village Bicycle">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Shop Like a Brit! The Village Bicycle Makes Its Online Debut

Shop this look and more, via <a href="">The Village Bicycle</a>
Shop this look and more, via The Village Bicycle

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Making a trip to London's Notting Hill for a shopping adventure would be ideal, but if international travel isn't in the cards, let the area's favorite cult boutique bring its wares to you. The Village Bicycle, who's name is as cheeky as its inventory, has made waves among London's "cool-girl" set, according to Elle UK. And now for the first time, all the goods are available on this side of the pond thanks to their up and running e-commerce site. Two things are notable about this online expansion: (1) Brands like Lulu & Co , Maarten Van Der Horst and We Are Handsome, which can be hard to find in the States, are now easily accessible, and (2) the site avoids the I-made-this-webpage-in-high-school-computer-class pitfall that many boutiques fall into during their first go at the internets. Instead, the site is pleasantly fast and streamlined, no matter where in world you happen to be shopping from.
· The Village Bicycle Goes Online
· The Village Bicycle [Official site]