Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Sunglasses Season: 10 Online Stores To Serve All Your Shade Shopping Needs

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you've ever forgotten your sunglasses at home on a bright day—or ever had a hangover, for that matter—you understand the pain of being without a pair of shades when you need them. And now that the end of April showers is in sight, it's probably time to turn your attention to the one accessory you will be needing day in and day out for the next six or so months. From the season's quirkiest trends to classics you'll have forever (well, at least until you accidentally sit on them), there's no shortage of options out there. We've rounded up 10 online destinations to snag your new favorite pair, no matter what your style.

Kamali Kulture: For $98 per pair, Norma Kamali's lower-priced Kamali Kulture line has a super-fun version of pretty much every silhouette you'll be shopping for this spring, from aviators and movie-star ovals to trendy cat-eyes.

Shopbop: One of the bests sites for shopping favorite designers in one place, the e-commerce superstar also culls its collection of shades from big names like OIiver Peoples, Maison Martin Margiela, The Row, Marc Jacobs, and Rebecca Minkoff. Also, with a whopping 23 choices by eyewear sensation Karen Walker, it's the best place we could find online to load up on all the whimsy and angular awesomeness you can hope to get out of a pair of sunglasses. While prices can hit upwards of $500, they start as low as $30 (plus Shopbop has been known to throw a great sale). In short, there's a pair for everyone.

Illesteva: If you're in the mood to get spendy on your sunnies, hip frame maker Illesteva is worth a look. They hand-manufacturing their specs in France and Italy, and are stocked at stores like Opening Ceremony and Colette. They also have e-commerce, however, and on their site you can find their collab with Zac Posen, the designer's very first foray into eyewear.

Sunglass Hut: The mall staple is about a million times bigger—and better—in its online incarnation. Housing everything from classics—RayBan, Persol—to niche finds—Stella McCartney's brand new eco-friendly line—the e-shop makes an easy first stop whether you're replacing a pair of lost favorites or hunting for the next addition to your collection.

Warby Parker: We've been fans of this online-only brand since they launched, and this summer brings especially good news for the vision-challenged out there. You can now get your prescription filled sunglass-style with any of WP's chic frames for $150. And those with 20/20 vision can get in on the fun, too: the brand is also offering 16 styles that were previously prescription-only with regular old sun lenses.

Topshop: Oversized and saucer shaped frames, key hole aviators, and printed flat tops are among the retro and colorful options at this always popular and usually budget-friendly store. Shop confidently that you won't be tempted to pay over $50 on your next pair of shades.

JC Penney: And speaking of cheap shades, here's a good place to look if in you're in the market for the kind you won't mind taking along with you on summer's more precarious adventures—hang-gliding, parasailing, Bonaroo. Penney's stocks Mary Kate and Ashley Olsen's cheapo brand, Olsenboye, which has fun options like these floral wayfarers for a mere 15 bucks.

Moscot: If you prefer your high-end sunnies without logos, Moscot may be up your alley. Some pairs have a tiny insignia on the tip of the arm (the part that will be covered by your ear), but other than that, the frames are logo-less and laid back with a vintage vibe. Bonus: They're all available with prescription lenses, to boot.

American Apparel: Believe it or not, American Apparel actually has a totally browse-worthy selection of vintage sunglasses on their website, many of which go for under $50. If you're in the market for late '70s-early '80s shades, stop on by. Don't find what you're looking for? Check back in a few days: The selection is constantly updated as new finds come in.

SSENSE: You can expect to spend over $400 if you choose to shop here, but if you do, you'll find a carefully curated selection of the season's quirkiest frames from designers like Dries Van Noten, Alexander Wang, and Matthew Williamson.

See where to shop in the rest of Racked's cities: Chicago · Los Angeles · New York