Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Max Azria Only Works Five Hours a Day, and Other Things We Learned From His Speech at Harvard

Max Azria, via Getty
Max Azria, via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Max Azria, the founder and executive chairman of BCBG Max Azria Group, told attendees at the Retail & Luxury Goods Conference at Harvard Business School that he works only from from 8 a.m. until 1 p.m. each day. But that doesn't mean he's not ambitious. WWD reports on what else he revealed in his speech, including his aim to be "the biggest and the best in the field." To that end, he said he believes that a 25% annual growth rate is "an ideal, controlled pace."

So where does he find the time to make all that happen with such an abbreviated schedule? Apparently he carves it out of hours of his speech-writing hours. WWD noted that while past keynote presentations have been formal, Azria "winged a brief speech and spent the rest of the time fielding questions."
· Max Azria Talks Retail and Luxury at Harvard [WWD]
· BCBGMaxAzria Spring 2012: Fluid Silhouettes, Bold Graphic Prints [Racked]