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Who What Wear Does Beauty; Proenza Schouler's First Store Location, Revealed

The new site lives
The new site lives

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here's what happened today in Racked cities around the country:

LOS ANGELES—Fan of Who What Wear fashion? Meet Who What Wear Beauty. It's now a part of its parent site, but if everything goes well, the beta site will soon to be out from under WWW's wing, making its own way in the world.

NEW YORK—Find out where the first ever Proenza Schouler retail space is currently being built (the secret was divulged by a couple of loose-lipped construction workers).

CHICAGOLuxury Garage Sale, the upscale consignment shop selling everything from Alexander McQueen to Celine, will hold a sale for 40 to 70% off at Chicago's Sipaggia. Everyone outside of Chicagoland can continue to shop the store's ebay boutique at full price. Womp.