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How Many Bra Puns Can Spanx Use to Sell Its New Bras?

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A few days ago, TIME included Spanx's Sara Blakely in their list of "All-Time 100 Greatest Fashion Icons." While it's debatable if innerwear that squeezes the bejesus out of you counts as fashion, per se, we agree that Blakely definitely knows how to market a product. Speaking of marketing, Spanx has just added a few new bra styles to their collection, and we were pretty impressed at the number of times they were able to fit a bra pun in the press release. Let's have a look.

The new Bra-llelujah! Lace Underwire Contour (that's one) has lace cups and a "famed back-fat eliminating band," and according to Spanx, you're gonna have to "try it to bra-lieve it." The Bra-liminate Minimizer" is made for full busts, and promises to minimize the chest by 1 inch, if that's something you're looking to do. The Bra-llywood Hills! Side-Slimming Bra will lift your bust, and promises to "give your golden globes a glamorous embrace." Not a "bra" pun, but still a good one.

Not convinced? Spanx urges you to "complete your girls' bra-tourage with these new styles." Please note, here, that "girls" means "breasts," not you and your friends and your bra-tastic bras. If all those puns really got you in the mood to shop, you can peruse the new additions, which retail for $68 each, here.

· According to TIME, Spanx's Sara Blakely Is a Fashion Icon [Racked]
· Spanx [Official Site]