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Anthropologie Expectedly Collabs With Unexpected Designers

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With big names like Lanvin, Jason Wu, and Marni collaborating with mega-stores like Target and H&M, it's become acceptable for shoppers to wait 20 some odd hours in a 250+ line, before hysterically storming the stores, tearing down the displays and their own humanity. But we have a feeling that the Made In Kind launch over at Anthropologie yesterday was a little tamer.

Although Karen Walker's line—doubly notable because it's the first time her collection is available stateside—and Gregory Parkinson generated some buzz, most of the eleven designers in the group are "up-and-coming," "indie," or whatever the appropriate term for "not so well-known" is.

However, this translation of the ubiquitous collaboration is right in step with the Anthropologie boho-chic brand. Wendy Wurtzburger, the brand's Chief Merchandising Officer, explains, "Made in Kind puts a spotlight on the rare talent [the Anthro customer] admires, as well as the special and often handmade apparel she collects and uses to set apart her look." In this way, Made in Kind is more so a gallery than a collab, where Anthro is the curator and the exhibitions switch up every month (though the actual pieces are available for purchase for eight to ten months). Check out our favorite looks from this month's "featured artists"—John Patrick, Samantha Pleet, Charlotte Linton, Pipit, Rachel Rose and Place Nationale—in our own gallery above.

· Made In Kind [Anthropologie]
· Teaser: Anthropologie To Release Eleven Limited-Edition Collections On Wednesday [Racked]