Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Though the ceremony for the 16th annual Webby Awards won't happen until May 21, the complete list of winners was announced via Mashable this morning. For the uninitiated, the Webbys are basically the Oscars of the Internet, honoring online media in four categories—websites; interactive advertising and media; online film and video; and mobile and apps—with both an official Webby Award, which is chosen by the International Academy of Arts and Sciences, as well as a People’s Voice Award, which is chosen by the public in an online voting system. So, how did fashion do this year?
In the retail category, British import ASOS took home the official trophy, while Fab took home the People's Voice award. Both were repeat winners, as ASOS also got the Webby for Best Use of Video or Moving Image for their FW 2011 menswear campaign Urban Tour (above). Fab.com cleaned up with both the official award and the people's choice for the "Shopping (Tablets & All Other Devices)" category, while Target's iphone app won both awards in the "Shopping (Handheld Devices)" cat. And in the general "Fashion" category, SHOWstudio took hom the official Webby, while Vogue.com walked away with the people's pick for the second year in a row.
Fashion also had a strong showing in the brand categories, with K Swiss walking away with the people's vote for both "Branded Content" and "Branded Entertainment."
In peripheral fashion news, Pinterest took home a Webby win (the platform's first) in the "Social Media" category, while Instagram was honored as the “Webby Breakout of the Year” thanks to its billion dollar acquisition by Facebook. Also of note, Juliette Lewis and Graydon Sheppard are both receiving special “Best Actresses” awards for their YouTube series “Sh*t Girls Say."
· 16th Annual Webby Award Winners: The Complete List [Mashable]
· VIDEO: Anna Wintour Talks to CNN About Vogue Going Digital: "You Know, Whoever We Call Will Pick Up the Phone" [Racked]
· All Webby coverage [Racked]