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Beware: Facebook Likes Are Coming to a Hanger Near You

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Knowledge is power, via Mashable
Knowledge is power, via Mashable

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's likely that Facebook already takes up the majority of the population's online time, but now it has begun to infiltrate real-life shopping time—or at least it has somewhere in Brazil. Every time an item is "liked" on retailer C&A's Facebook page, the "like" shows up on the physical hanger inside the store via a digital readout embedded in the hangers. So not only can you bring your friend's opinion along with you to the store, you can bring thousands of strangers' opinions. Store staff is also on hand to "poke" you, in case that's not annoying enough.
· High Tech, High Fashion: Clothes Hangers Show Real-Time Facebook Likes [Mashable]
· So It Turns Out No One Is Into Facebook Shopping [Racked]