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Our Guide to the Whopping 28 Online Sales Happening This Mother's Day Weekend

<a href="http://usa.frenchconnection.com/product/Woman+New+In/71NO7/Ziggy+Silk+Maxi+Dress.htm">Ziggy silk maxi</a>, $173.60 (was $248) and <a href="http://usa.frenchconnection.com/product/Woman+New+In/71NF7/London+Rock+Stripe+Maxi+Dress.htm">London
Ziggy silk maxi, $173.60 (was $248) and London

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Lest we forget to remind you (again) that Mother's Day is coming, pretty much every promotional code below is includes some variation of the word "Mom." From the high end Yigal Azroül and Loeffler Randall to the wallet-friendly Limited, J. Crew Factory, and Piperlime, everyone wants to show your mama some love. So do the same and don't forget to reward yourself for being such a thoughtful offspring with a little something for yourself. Or a big something (we're not judging). Also, anyone in need of your summer beauty stock, take special note: There are big sales on brands like Lancome, Smashbox, and Stila happening all weekend long. 28 sales not enough for you? Let us know what we missed in the comments.

TODAY AND THIS WEEKEND:
Loeffler Randal:
If you like your sandal with a side of flowers, get the sunny Serafina flower flats in any of four colors for 20% off (thats $156 instead of $195) until midnight on Sunday, May 13. Enter code LRFRIEND at checkout.

Solstice Sunglasses:
Get 25% off up to three pairs of sunglasses through Sunday, May 13. From cat-eyed Marc Jacobs sunnies to badass old-school Dior frames, this is a good weekend to get shady. Enter code FF0512 at checkout.

Bloomingdale's:
Here's a sale for all the summer wedding and outdoor events shoppers. Party dresses (from short and sparkly to long and breezy) are 25% off through Sunday, May 13. Aqua, DVF, Lauren by Ralph Lauren, Free People, and more start at $31.68. Party on.

Brooks Brother's:
Take a cue from Marc Jacobs and get your man some boxers to wear under his see-through lace dress—or just get him, like, a collared shirt or something for 25% off through Saturday, May 12. Enter FNFBB3 at checkout.

Piperlime:
Double deals are happening here. First: Get 30% off summer accessories, apparels, and shoes until Sunday, May 13. Those prices are marked. Also, get 20% off your first order when you sign up for the Piperlime e-mail. These deals can't be combined but between the two, you're bound to find something awesome.

ASOS:
Coachella might be over but festival season has only begun. Get that carefree look for a very cool 20% off until 4am (EST) on Monday, May 14. Prices as marked.

Yigal Azroël:
Whether you've got the bones for the real deal or are into the lower-priced diffusion line Cut25, this sale is a must-browse for 15% off. The brand is suggesting you buy for mom with the code MOTHERSDAY, but we give you the go-ahead to shop for yourself. Matching outfits aren't the worst thing in the world when they're Yigal Azroüel matching outfits.

Endless:
Get 20% off your shoe order when you spend $100 or more. Enter code MOTHER20 until Sunday, May 13, at midnight.

Natori:
Possible mom gifts include swimsuits, ready-to-wear, and, for the very close mother-daughter pair, lingerie for 20% off orders of $200 or more. Enter MOTHERSDAY20 at checkout.

Cosabella:
Slumber party in style with these pajama sets for 15% off. Enter code MOM at checkout.

Rebecca Minkoff:
Minkoff fan-girls and their moms get pumped. 15% off everything from handbags to apparel is going down until May 13 at midnight with code HOTMAMA.

Madewell:
The sunniest new arrivals are starting at $40 at this 20% off sale. It runs through Monday, May 14, and prices are as marked!

The Limited:
Treat your mama right with bright jewelry and other accessories for an extra 25% off. Many of the goods are under $10 so you can make her proud by not hitting the credit card too hard. Prices as marked.

Joline Jinuk:
Get your style directly from Amsterdam for 20% off by entering code MOM at checkout.

Lord & Taylor:
A whole slew of markdowns are happening at Lord & Taylor this weekend so the best option would be to take a look at their sale run-down, linked in the Dealfeed, but some highlights include 25% off dresses plus free shipping on orders over $99.

Nine West:
A variety of affordable shoe styles are here for 20% off (both full-priced and sale!). Pairs can be had for as low as $40, so you officially have no excuse to not shoe shop right now through Monday, May 14.

Pacsun:
There are so many deals happening until tomorrow night at midnight but here are the highlights: Get 10% off sitewide with code PACSUNA10, plus get an extra 30% off markdowns sitewide.

Gap:
It wouldn't be a sale round-up without the requisite Gap sale. This one is 15% off when you enter GAPSUN until tonight at midnight.

ON-GOING:
J. Crew Factory:
Get mom the traditional cardigan and jewelry for a special J. Crew Factory 30% off discount, and something for yourself from the rest of the site for up to 40% off. Shirts start as low as $9.50!

French Connection:
The prettiest darn dresses you ever did see—along with the rest of their full-priced inventory—are a whopping 30% off with the code FCWANT.

Betsey Johnson:
She's made the going out of business thing official with a 20% to 50% off sale, in stores only. But good news, internet fans: Online items are still up to 40% off (prices as marked). RIP all that is pink and sparkly.

Loehmann's:
Speaking of going out of business, now's a good time (the last time) to head over to Loehmann's for up to 65% off select merch plus free shipping with code FREEMAY512. The prices on Michael Kors, Elizabeth & James, Philosophy, etc. are as marked and there's plenty that falls below $150 and even $50 on occasion.

Chinese Laundry:
Cheap shoe lovers head here for seriously low-priced cork wedges and sandals and get an extra 25% off with code ALIST412.

BEAUTY:
Burt's Bees:
Pre-packaged sets couldn't be an easier gifts to give and at 50% off why wouldn't you want to spread bee's wax all over yourself and others? Prices as marked.

Smashbox:
This weekend is the perfect time to plan for your tan with some new makeup, since you can get their top three best sellers for 20% off the whole order. Enter MOM2012 at checkout.

Lancome:
If Smashbox isn't your thing, try Lancome for 20% off as well (with code FRIENDS at checkout). Between the two you're sure to find something to put on your face.

Ulta: And if that's not enough, get $15 off a $75 order plus free shipping when you enter code AFP412.

Stila Not bronze yet? No problem: Get free shipping with a $70 purchase and a free "One Step Bronzer" by entering code FREEOSBRONZE at checkout. Also, get 20% off your first order when you sign up for the email.