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Jessica Simpson Branches Out With a Maternity Line. Duh.

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Jessica Simpson's pregnancy has spawned more than just her new baby girl. A rep from Destination Maternity told WWD that they've been "eager to do a deal" with the star ever since they heard Simpson was pregnant, and the partnership was officially announced today. Expect leggings, denim in a variety of washes (including leopard print), as well as print tops, flowing maxis, and form-fitting jersey knit dresses. The collection will launch for fall and retails between $36 and $69.
· Jessica Simpson Apparel Headed to Destination Maternity [WWD]
· Jessica Simpson Gives Birth [Racked]
· Cover Wars: Naked Jessica Simson Vs. Not Naked Jennifer Lopez [Racked]