clock menu more-arrow no yes

Filed under:

Uniqlo Watch

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You be the judge: Are Coke shirts cool again? Uniqlo has just announced the winner of its global Coca-Cola themed t-shirt contest, and the lucky lady is Karrie Lee of Hong Kong. You'll be able to find the winning shirt in stores now, but what we'd really like to know is what Uniqlo's partnership with a brand behemoth like Coke means for their expansion plans. First New York, then San Francisco, now Coca-Cola... next stop the world! Slow down, Uniqlo, or you're not going to have any where else to spread your oh-so-wearable-yet-affordable basics. Except for maybe the internet. Think about it. [UNIQLO]