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Alber Elbaz's Book Isn't Cool, And Neither Is He

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Alber singing "Que Sera, Sera" after his F/W 2012 show, via Getty
Alber singing "Que Sera, Sera" after his F/W 2012 show, via Getty

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If you're in the market for new words to live by, try an Alber Elbaz original: "I hate the word cool. It gives me a rash." The creative director for Lanvin, who recently celebrated a heart-meltingly sweet (and categorically uncool) 10th anniversary with the house has many a quotable quote in his interview in The Independent, but speaking to his book, he manages to capture nearly everything he's "about":

I thought that at a time like now, when the whole industry is about the six minutes of the show and a review that is being written in a taxi because then there is the next one, I thought, I'm going to show everyone how much effort goes into making a single dress. I wanted to show how many threads you have to put together to make one rose; how much thought goes into a button. I wanted to show a shoe in the factory in Italy being held like a baby by an old man and then attached to a machine as if it was going to the dentist. I wanted to show the jewellery. And I wanted to show the people. All the people. We had 3,000 pictures in total and we picked the ones we liked, of course, and then we went back to make sure that every single person involved is in the book, that nobody had been missed out. They are all part of it.
The book has been available since March for a cool $363, but his words are, as usual, priceless.
· Alber Elbaz: 'I hate the word cool' [The Independent]
· All Alber Elbaz Coverage [Racked]