clock menu more-arrow no yes

Filed under:

This Adele Cover Was One of the Worst-Selling Vogue UK Covers of All Time

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

At a talk in London last night, British Vogue editor Alexandra Shulman admitted that celebrity doesn't always translate into cover sales for the magazine. "Adele is the most popular woman in the world, but one of the worst sellers we've ever had. I find there has to be a relationship with the person on the cover that goes beyond how they look," she said. So what does sell? "Our most successful cover was the millennium issue—which didn't have anyone on it, but acted like a mirror so you could see your own reflection!" Well, as they say, beauty is in the eye of the beholder.
· Popular Girls [Vogue UK]
· What a Good Weekend for Adele: Here's Her First US Vogue Cover [Racked]