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The class action lawsuit brought against Skechers for claims that their shape-up shoes will help the wearer lose weight and tone muscles has been settled. Skecher's comeuppance comes in the form of a $40 million settlement, and although the company claims to stand by its product, it will be changing the wording of their toning-shoe ads.
David Vladeck, director of the commission’s Bureau of Consumer Protection Federal Trade Commission got punny on the whole situation saying:
Skechers’ unfounded claims went beyond stronger and more toned muscles. The F.T.C.’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.
This comes after a similar suit against Reebok for their equally hideous and ineffective EasyTone sneakers forced that company to pay out $25 million, and there is also a class action suit pending against FiveFinger Shoes. So, basically, what we've learned here is, one, just because shoes are ugly does not mean they are good for you, and two, if you believe a Kim Kardashian endorsement, you probably deserve what's coming to you.