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Raise your hand if you've left your phone or card at a bar, house party, restaurant, or movie theater. Anyone with their hand not hypothetically raised, check your pulse: You may not be human. For the rest of us fallible bags of flesh and bones, Refinery29 has spotted a new product that just may alleviate the going-out-essentials-gone-rogue problem: The JoeyBra, which allegedly "gives you the freedom to go anywhere, do anything, and carry anything without lugging a purse." Go on...
The iPhone-sized pocket is built into the bra's band, which sits below your armpit, in order to hold keys, cards, and phones. We're all for not carrying purses when we don't have to, but there are still some practicalities that clearly haven't been worked out yet, like do we really need to encourage upper arm chafing? And how does one quickly get to the pocket without an awkward hand-up-the-shirt maneuver (unless you're wearing sidestrapped little number like in the demonstration video)? Flying in the face of these roadblocks, however, we curated a list of ten things that can also fit into your JoeyBra*:
1. Lipgloss, mascara, powder (one at a time)
2. Reading glasses, unless you're Jenna Lyons
3. The world's smallest flask
4. Playing cards for magic tricks and other crowd pleasers
5. Air Freshener
6. Snacks (the kind that don't melt)
7. A subway map
*It's not recommended to carry all of these at once.
· JoeyBra [Official Site]
· This $750 Handbag Will Help You Cure Your Snack Cravings [Racked]