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The Source of Cindy Crawford's Cheekbones, Revealed

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Cindy Crawford's mother—originator of the world famous Crawford cheekbones—poses with her daughter and granddaughter for a JCPenney Mother's Day campaign
Cindy Crawford's mother—originator of the world famous Crawford cheekbones—poses with her daughter and granddaughter for a JCPenney Mother's Day campaign

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In one of the more adorable Mother's Day marketing campaigns we've seen so far this year, Cindy Crawford is promoting her JCPenney partnership with a video featuring her her own gorgeous mother and daughter. Watch after the jump as three generations of perfect cheekbones unite to discuss how much they love each other, and if you're feeling inspired after the love fest, submit a story of the special gift your mom has given you plus a photo to Penney's Facebook page for a chance to win a $1000 shopping spree.

· Things My Mom Gave Me Sweepstakes [JCPenney/Facebook]
· Cindy Crawford's 10-Year-Old Daughter Is In a Young Versace Ad [Racked]
· Here Is a Picture of Cindy Crawford Wearing Part of a Bathing Suit [Racked]