Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Balmain, the French design house known for some of the most elegant couture gowns of the 1940s and '50s—and, more recently, $600 t-shirts—has joined the social media ranks. As of today, you can welcome them to the to the digital era via their new Twitter feed, @Balmain, and on their new Facebook page, which includes a nifty timeline of the brand's history. [Twitter/@Balmain]