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Launches

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Balmain, the French design house known for some of the most elegant couture gowns of the 1940s and '50s—and, more recently, $600 t-shirts—has joined the social media ranks. As of today, you can welcome them to the to the digital era via their new Twitter feed, @Balmain, and on their new Facebook page, which includes a nifty timeline of the brand's history. [Twitter/@Balmain]