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In the latest on the Uniqlo expansion front, the brand has announced that it will be opening a store in New Jersey's Westfield Garden State Plaza this fall. The new location will be the brand's only mall store, but it won't be the first time Uniqlo ventured into suburban territory. Back in the day, the Japanese chain actually launched in the US with three stores in New Jersey—Menlo Park Mall, Rockaway Mall, and Freehold Mall—before opening its flagship in New York in 2006. In October 2007, they shuttered all three stores, however, "in order to place all focus on Manhattan."
But now that the brand is in full conquistador mode, New Jersey is back on the table, as are malls in general. The brand says the 43,000 square foot Garden State Plaza location—which will have it's own dedicated entrance and "prominent facade"—will be the model for all future mall stores.
Uniqlo will also be opening its first West Coast store in San Francisco this fall, and though e-commerce rumors have not been confirmed by the brand, Ad Age ran a story back in April suggesting the brand would be launching a web shop in mid-October of this year, as well. So basically, all in all fall is shaping up to be a really great season for cheap sweaters and turtlenecks.
· Coming Soon to a Mall Near You: Uniqlo! [Racked]
· All Uniqlo coverage [Racked]