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Those abs! The suits are pretty cool too.
Today's WSJ Magazine profile on Giorgio Armani took a moment to reflect on the designer's empire and speculate about an Armani-less future for what has largely been a one man brand. We took a moment to reflect on Richard Gere's abs. The article points out that the scene in American Gigoló where Gere hums along to Smokey Robinson & The Miracles' and takes out enough suits from his closet to rival any self-respecting rapper was also the moment that launched Armani's leap into sartorial fame. As the story goes, a Barneys New York ad campaign featuring Giorgio Armani's suits caught the eye of Hollywood. Per WSJ:
Armani's increased visibility ricocheted to Hollywood, where filmmaker Paul Schrader asked him to design John Travolta's wardrobe for his new film, American Gigolo. As the famous story goes, Travolta dropped out and Richard Gere played the role, providing Armani with the perfect pin-up for his sleek suits. This was years before cinema product placements became a carefully studied marketing strategy for fashion houses—and for Armani it was a major coup.For your fashion history lesson and general enjoyment, please refer to the scene above.
· Rihanna Goes Low-Maintenance in New Armani Ads [Racked]
· All Armani Coverage [Racked]