Paris Hilton Launches 15th Scent, Designs Club In The Philippines

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Somebody somewhere is surely wondering "What has Paris Hilton been up to?" and WWD has the answer: Making Dazzle, her newest fragrance set to debut in July and the fifteenth in a long line of scents for Parlux, the fragrance marketer and distributor. She's thrilled to make a scent that expresses "the changes I have gone through," and the company is thrilled about what a Twitter feed with 7.3 million followers and Facebook page with 1.3 million fans means for marketing the perfume.

The Hilton project list also includes a "dance album" made in collaboration with Flo Rida and LMFAO, and her very own club, Azure Beach Club, which is "a beach-front property in the middle of the city of Manila, Philippines.”
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