Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Somebody somewhere is surely wondering "What has Paris Hilton been up to?" and WWD has the answer: Making Dazzle, her newest fragrance set to debut in July and the fifteenth in a long line of scents for Parlux, the fragrance marketer and distributor. She's thrilled to make a scent that expresses "the changes I have gone through," and the company is thrilled about what a Twitter feed with 7.3 million followers and Facebook page with 1.3 million fans means for marketing the perfume.
The Hilton project list also includes a "dance album" made in collaboration with Flo Rida and LMFAO, and her very own club, Azure Beach Club, which is "a beach-front property in the middle of the city of Manila, Philippines.”
· Paris Hilton Is On the Cover Of Vanity Fair Spain. For Real. [Racked]
· All Paris Hilton Coverage [Racked]