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"What Not To Wear" Is Tapping Into Facebook for Tonight's Premier

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Behind the scenes shot on the <a href="https://www.facebook.com/WhatNotToWear">What Not To Wear</a> Facebook page
Behind the scenes shot on the What Not To Wear Facebook page

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After nine years of shaking up disastrous, hum-drum, and otherwise embarrassing wardrobes, the good people over at What Not To Wear have shaken up the show's format—with Facebook. The latest season, which premiers tonight at 9pm (EST), includes a few new twists, namely that the show's hosts Stacy London and Clinton Kelly have capitalized on a hefty online fanbase by taking questions from Facebook users and allowing them to vote on what should be thrown out of their old closet or what outfit they should add to their new closet.

Of course, the downside to social media is that you have to be social. There are 323 questions posed in response to a Clinton Facebook post that encourages fans to "Ask away!" for advice, and so far zero answers.
· ‘What Not to Wear’ Season Premiere Gets Social TV Spin [Mashable]
· Four Things Facebook's IPO Means for Fashion [Racked]